Starbucks Culture Essay Example For Students

Starbucks Culture Essay Starbucks: Culture It is not so often that a coffee house gets to tell so much about culture. Think about a Russian coffee house that can tell foreigners about our lifestyle and our character, about things that are important to us in business and in personal relations, in gastronomical tastes and political affairs†¦ I would not dare to name one. Yet when I think of American culture, I marvel at how interestingly it is reflected in Starbucks, the most famous and the largest coffee and coffee house chain in the world. It all started in 1971. Two teachers and a writer (Jerry Baldwin, Zev Siegel and Gordon Bowker if you care for names) started the Starbucks company, which was at first not even a coffee house, but a high quality store of coffee beans and equipment. As far as roasting the beans was one of the companies primary occupations, it is very likely that the famous Starbucks roast, now proudly displayed in many coffee houses, was developed in those remote days. Although the Starbucks roast itself deserves applause for the intense, rich flavor it brings out in coffee, it is not the roasting technique that paved the company’s way to greatness. We will write a custom essay on Starbucks Culture specifically for you for only $16.38 $13.9/page Order now It is the coffee houses with their unmistakable atmosphere and high-quality drinks that led Starbucks to success. Today there are more than 16  000 of them all over the world. They may be condemned for Americanizing the world or may be hailed for bringing a piece of genuine American culture to other countries and finally giving it a more elaborate image than the greasy genetically modified McDonald’s burger. Everything about Starbucks seems to be astonishingly American. Even the name of the company originates in the very core of American culture. It comes from the book, which is claimed to be the second best-seller after the Bible, Melville’s Moby Dick. It is said that originally the founders wanted to name the company Pequod, in honor of the ship from the novel. However, it was a big question whether anyone would want to drink coffee from Pee-quod, so they ended up with the name of Ahab’s first mate Starbuck, which also reminded of a turn-of-the century mining camp Starbo, thus adding a tinge of history. The name, once pronounced, immediately awakes the image of the famous green-white logo. Originally it was not at all green, but brown and the siren (yes, the lady is a siren, moreover, a twin-tailed one) was way more graphic, that is, she had breasts. Can a woman on the logo, be it even the siren herself, have breasts in a country that was partly found by puritans? Certainly not! In the battle with the American idea of what is proper the visitor from Greek mythology lost not only her breasts, but also her navel. The logo has happened to reflect more than the high moral standards of American citizens. Its story also happened to unite the American love for parody and their court-oriented mentality. In 2000, San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics; later placing it on coffee mugs, T-shirts, and stickers that he sold on his website and at comic book conventions. In a similar case, a New York store selling stickers and T-shirts using the Starbucks logo with the words fuck off was sued by the company in 1999. The most interesting illegal usage of the logo, however, is that by the Christian community. The parodies of Starbucks are not limited to the logo. .u6ba3636e6f513facd79ec3a20a08ca66 , .u6ba3636e6f513facd79ec3a20a08ca66 .postImageUrl , .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text-area { min-height: 80px; position: relative; } .u6ba3636e6f513facd79ec3a20a08ca66 , .u6ba3636e6f513facd79ec3a20a08ca66:hover , .u6ba3636e6f513facd79ec3a20a08ca66:visited , .u6ba3636e6f513facd79ec3a20a08ca66:active { border:0!important; } .u6ba3636e6f513facd79ec3a20a08ca66 .clearfix:after { content: ""; display: table; clear: both; } .u6ba3636e6f513facd79ec3a20a08ca66 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6ba3636e6f513facd79ec3a20a08ca66:active , .u6ba3636e6f513facd79ec3a20a08ca66:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text-area { width: 100%; position: relative ; } .u6ba3636e6f513facd79ec3a20a08ca66 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6ba3636e6f513facd79ec3a20a08ca66 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6ba3636e6f513facd79ec3a20a08ca66 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6ba3636e6f513facd79ec3a20a08ca66:hover .ctaButton { background-color: #34495E!important; } .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6ba3636e6f513facd79ec3a20a08ca66 .u6ba3636e6f513facd79ec3a20a08ca66-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6ba3636e6f513facd79ec3a20a08ca66:after { content: ""; display: block; clear: both; } READ: How to setup Multilink EssayThere is a very interesting satire on the everywhereness of Starbucks in The Onion, the online parody newspaper, which is called â€Å"New Starbucks Opens In Rest Room Of Existing Starbucks†. All jokes aside, Starbucks is one of the most global-issue-conscious coffee houses in the world. It supports Fair trade, buys coffee at prices that are higher than the average market prices. It produces cups from recycled paper and tries to work out a technology to make those cups recyclable (as of now, the plastic that is added to keep the form of the cups makes them impossible to recycle). Starbucks conducts charity programs and helps in fundraising. Nevertheless, Starbucks remains a constant target for criticism. Many people are against its monopolistic marketing strategies. Many find that the charity and Fair trade programs are superficial and exist only to create a positive image. Some even accuse Starbucks of being involved with Israeli military. Just like the policy of the Unites States, the policy of Starbucks is widely disputed. With all the weight of cultural significance that I’ve mposed on Starbucks, one shouldn’t forget about the simple everyday role that Starbucks plays in American life. You can hardly find an American who has never been to Starbucks. Most of them either hang out there regularly or drop in every now and then to grab a paper cup of the season’s specialty. The bright walls, the little tables standing closely together, the extremely comfortable armchairs, the relaxing music, people with laptops and books – everythin g contributes to the atmosphere of an intellectual lounge, of the desired freedom of spirit, thought and body. Starbucks shares the rhythm of the Americans. In the morning it is all about noise and hurry, in the afternoon it is very businesslike, while in the evening it is cosy and loud. Being a coffee house, Starbucks may also be considered a journal of American life. Most trends that are typically American find their reflection either in the products of Starbucks or in the company policy. Starbucks carries American culture around the world, but unlike many other stereotypically American things, it does indeed play an important role in the everyday life of American people.

Unexpected Situation Essays

Unexpected Situation Essays Unexpected Situation Essay Unexpected Situation Essay (It has a lot of grammar mistakes) Except for the rain thats been crashing for hours and the house-shuddering wind that howls through the darkness outside, its an ordinary evening at my house. Then comes a knock on the door. Im not expecting anyone. I look through the peephole, but the condensation from the wet night air has fogged it to uselessness. So I simply open the door and find a familiar man, I cant recognize his face. I notice the fire that made the sky goes red, the air feels smoky and thick. Ive always thought the preternatural is all in my head until I see this punch of people with decomposing skin lurching and teetering around the street. My heart beats against my chest and it feels like its going to break through, stomach pains, and constant shaking. All noises seem amplified, and my brain Just freaks out; I cant believe whats going on out there. I feel like the whole world is swirling, find it very hard to catch a breath, and I get a very dry mouth. The man steps in and close the door as I start crying, he hold me and make me lay on the sofa and bring me water. Are you okay? He asks me, Dont worry it was a panic attack I replied Whats going on out there? . Recognize his tattoos when he starts cleaning himself; the shark on the side of his head I chose which stands for survival; we had a car accident and hardly survived at the age of 18, and the rose on the back of his hand. How did my high school best friend become so handsome in 10 years? Tall black hair and full of tattoos; I can barely see his skin. I look out of a window carefully, waiting for him to explain this calamity. I see cadavers thrown on the pavement and abominable creatures fevering the bodies, enjoying the taste of human meat, and finding the blood fountains entertaining. I bet it smells like sludge and rotting flesh outside the house. What is the purpose behind spreading an epidemic and create zombies? The sight is blood-curdling. I start crying again and Ronnie tries to calm me down, he says in a confident voice The zombie apocalypse is starting. The sun disappears as the sky gets darker. Do you have enough food and water? Seems like we will stick here for days until the military handle the situation.

Using Beowulf in the Secondary Education Classroom Research Paper

Using Beowulf in the Secondary Education Classroom - Research Paper Example During the Anglo Saxon era story telling was an integral part of their daily life. Storytelling had a huge significance to the societies them. Storytelling was done for entertainment, to teach, and as a pastime. As a result of their storytelling culture, they are able to keep certain aspects of social conducts in check. The resulting situation is one in which people were able to know the social standards of conduct that is expected of them by the society. It was also used as a way of passing of culture from generation to generation. The stories that were traditionally told in the Anglo Saxon societies had a number of cultural messages that were passed to the audience (Zimmerman 125). As a result of this nature, they were able to give cultural details to people, enabling the continuity of the society’s cultural values. This is the reason as to why storytelling is commonly referred to as one of the most effective means through which societies in the Anglo Saxon era made sure tha t they preserved their culture from one generation to another. Traditionally the Anglo Saxon culture was always passed from one generation to another through oral literature. This made oral literature an important part of the lives of the people during the Anglo Saxon era. The thing about oral literature that is closely dependent on language. Understanding of a community’s linguistic history will enable someone to understand their oral literature. The English language has undergone some changes between the time of Anglo Saxon and the modern British society (Davison, Jon, Caroline Daly, and John Moss 99). This kind of understanding will help someone in getting the most from Anglo Saxon epic poems such as Beowulf. This will also enhance their use in literal and linguistic arts education. The poem depicts the warrior culture of Europe during the period of Anglo Saxon. This is in many ways of high historical

Starbucks External and Internal Environment Essay

Starbucks External and Internal Environment - Essay Example Business of Starbucks is complemented by three operating segments such as International division, United States division and Global Consumer Products division. The study has selected UK in order to analyze critical success factor and resource capability of Starbucks. Impact of external environment on business policy of Starbucks will be measured by using PESTLE and Porter’s Five Force analysis. SWOT, value chain analysis and VRIO framework will be used to understand internal strength of Starbucks. Critical success factor (CSF) analysis will be important part of the study. Starbucks Corporation was established by Jerry Baldwin, Gordon Bowker and Zev Siegl in the year 1971. In the initial years Starbucks operated business with single store located in Pike Place Market of Seattle. The company is headquartered at Seattle, Washington, U.S. Distribution network of the company is complemented by 6700 owned stores and 4080 licensed stores in USA. Starbucks has established their presence in more than sixty countries with the help of 20,000 stores. The company offers hot drinks, food items, various coffee drinks and other retail merchandise. As of 2011, market capitalization of the company is US$37.84 billion while sales revenue was more than US$ 13 billion. The company is facing competitions from various big players such as Dunkin' Brands, Nestle, McDonalds, and Wendy's International, Inc. Strategic Group map for Coffee industry can be explained in the following manner: (Source: Brown, 2011) Task A (1) Analysis of Starbucks External Environment Macro Environme nt Analysis PESTLE will be used to analyze macro environment condition of UK. Political UK is one of the most influential countries in the world and plays crucial role on deciding business policy in North Atlantic Treaty Organization. Government in the country has taken stern steps such as 24% budget cut for department of media, sports and culture in order to reduce overall financial deficit in the country. Government in the country has planned to reduce corporate tax by 22% within next two years and raise income tax bar ?8,200 to ?9,205. Economic Economic recession has contracted GDP growth by 0.2% while industry growth rate of the country has slumped to 0.8% last year. Economists forecasted unemployment of UK will touch 8.4% by the end of 2012 and more than 2.5 million people will get unemployed within next one year Social Budget deficit of Government has created challenge for people of the country to maintain standard living style while "managed migration" police government has f urther deteriorated the situation. Working age population in the country is growing at a rate of 7.7% for last two years. Technology Retailers are using latest technologies such as RFID, ERP and

See reqiurmence Essay Example | Topics and Well Written Essays - 1750 words

See reqiurmence - Essay Example Before embarking upon the discussion a brief look into the background would be helpful. The famous Silk Road paved the way for the Chinese goods that mainly consisted, silk, printed paper, gun powder and compass. Not only those are goods but ground breaking inventions that held the Chinese head high at the global arena (Whitfield, 2004). The communist government was established in China in 1949 and China entered a prolonged phase of social and economic restructuring till 1977 (MacKerras & Yorke, 1991, p.81). This phase is characterized by meager economic exchange. (Bell, Khor & Khochar, 1993). The reflection of globalization is almost everywhere, however for simplicity only four variables are considered in this paper; agriculture, Industry, International trade and foreign direct investment. Again a coin has two faces so as globalization. The paper analyses the impact of globalization on the Chinese economy. It means that the all or none policy while judging the impact of globalizatio n on Chinese economy would be faulty and far from the actual reality. Statistical overview The following table summarizes the growth rates of the agriculture, industry and trade pre and post reform period. This gives a brief picture regarding the impact of globalization in terms of figures on the Chinese economy: table 1: Annual growth rates of China's economy 1970-2010 (%)    pre-reform 1970-78 Reform period    1970-78 1979-84 1985-95 1996-00 2001-05 2006-10 GDP 4.9 8.8 9.7 8.2 9.9 11.1 Agriculture 2.7 7.1 4 3.4 4.3 4.5 Industry 6.8 8.2 12.8 9.6 11.4 11.9 Service n.a. 11.6 9.7 8.3 10.1 11.9 Foreign Trade 20.5 14.3 15.2 9.8 25.3 13.8 Import    12.7 13.4 9.5 24.9 14.2 Export    15.9 17.2 10.1 25.7 13.5 Population 1.8 1.4 1.37 0.91 0.63 0.5 Per capita GDP 3.1 7.4 8.3 7.2 9 10.6 (Huang, Wang and Qiu, 2012, p.5) The financial crisis of 2008 accounts for the lower annual growth rates of foreign trade, imports and exports for the period 2006-2010, but China managed to be consisten t in terms of GDP rate and the domestic sectors. Agriculture The initial impact of globalization on Chinese agriculture might be summarized as the transformation from collectivization to individual household responsibility. Improved form of agricultural procedures was introduced with chemical fertilizers and pesticides, machineries were welcomed and that brought a huge growth in agricultural output and in rural income. However this success was short lived and by mid 80’s rural economic growth had achieved its ceiling. By the end of the decade and the beginning of the next one stagnation and a step ahead degeneration became the trademark of Chinese rural area. As agriculture is the prime profession of the rural people it also serves as a dummy for the agricultural sector that was subject to the same problem. To raise agricultural production, deforestation took place at an unprecedented level and impacted the environment. Soon the rural household felt the brunt of rising price of machinery, fertilizers and pesticides and resorted to their initial way of farming that gave rise to pseudo unemployment. Apart from that, globalization exposed the farmers to market price fluctuations. Along with

Society and Physical Appearance

Society and Physical Appearance Nowadays people feel a responsibility to fit into todays society. People want to look as better as possible due to the outside influences one has. In the online article written by Jane Shure readers are able to realize how the surroundings have a great effect on choices that we make. This article points out three major categories on which tries to explain in more detail the troubles with body images. Readers are able to see how cultural background plays an important role on peoples body image. Couple of factors that influences notoriously on todays society is the media and advertising companies. These two change peoples perspectives in having an idea on what we should look like, being that just of myth that is not a reality. Many people tend to follow this ideal look due to the reason that media is exposing visual and audio messages every day, which is unrealistic. Some may even get to the point of having health issues becoming bulimic or anorexic due to the reason that they want to fit into those role models that the media exposes. Readers are also able to see that peers and family could affect positively or negatively in the way one feels. Most of the time peoples body image is negatively affected due to the fact the parents neglect to provide confidence for child wasnt sufficient enough for them to feel positive themselves and create that confidence on how they look and how they think people look at them. Peers also play an important role on peoples body imagines. As a one is growing up, peers tend to criticize by the outside appearance because of you physical appearance. For example, kids tend to be shorter, fatter, and skinnier than others are. Due to the many studies that have been done from a psychological perspective, body image could be explained through the social cultural perspective. Sociocultural perspective refers to behavior one follows due to the surroundings the individual has from how they act and how they look at things from their point view. This varies because we all come from different background and we each have different beliefs that make us act different from one another depending the situation we are in. One can clearly see how this sociocultural perspective strongly relates to the article written by Jane Shure in that it explains the influences that affects ones behavior. An example would be that body image is greatly influenced by family and peers (Shure, 2009). This is important because through this readers can realize that growing up as a child family and peers have a great influence in the way we act and behave to others. This is an example of sociocultual perspective because family and peers are an outside influencers that due to the interaction that people have day by day, they influence greatly in the choices and ideas one has (Wade, 2008). Another example of the article that relates the sociocultural perspective is the way media influences society in what they should look like. An example would be how the fashion industry does a great job in influencing what we should buy in order to fit in (Sadaba, 1997). This is important because through this one can see how the media manipulates ones actions and preferences as to what we should and should not like. According to the sociocultural perspective this example relates strongly to this perspective in that people dont chose what they really want, they rather follow the crowd by listening to what society is advising them to acquire (Wade 2008). Lastly, another example that could help us understand better, how the sociocultural perspective relates to the article would be the challenge individuals could face in changing the idea of what our body should look like. Because our surroundings have great influences in how we see and look at ourselves, it is very difficult in changing the idea that media, family, and peers have influence us in believing what the ideal image should be (Sadaba, 1997). This is essential in that because one has been influenced since childhood; it would be difficult to change the way you see yourself and others. Through this one can see the sociocultural perspective in that the cause of how we fell physically living in our body is due to the fact that the body image that has been established through our surroundings (Wade, 2008). In conclusion, studying the issue on physical appearance from a sociocultural perspective would help in solving this problem in helping individuals look at themselves more positively. On example in how studying this issue from this perspective would help others would be in that they can realize that they do not have to follow the unrealistic model ideal look that they media portraits that we should look like. This would help in changing the individuals body image that one should look like in loving themselves and loving other how they are and not judge them by their physical appearance. Another example that studying this issue from this perspective can help in solving this problem would be that one should surround ourselves with family and peers that can positively can help us in increasing our confidence. This would be very important because individuals would surround themselves by people who would love and not judge them by their physical appearance. References Sadaba, Stanley W. Applied Social Psychology. (1997). New Jersey: Prentice Hall. Shure, Jane, PHD (2009). How Body Image Impacts Self-Esteem. Submitted on Feb. 19, 2009 from http://www.selfgrowth.com Wade, C. Tavris, C. (2008). Invitation to Psychology (4th ed.). New Jersey: Prentice-Hall.

A Good Man Is Hard To Find Essay -- English Literature

A Good Man Is Hard To Find The story "A Good Man is Hard To Find" begins with a family planning to take a vacation to Florida. The grandmother who does not want to take the vacation in Florida is persuading the family. She has read about a crazed killer by the name of the Misfit, who is on the run, heading for Florida. The mambas of her family ignore the grandmother. On the day of the trip, ironically, the grandmother is dressed in her Sunday best. She is decked in white gloves and navy blue dress with matching hat. She is the first one in the car and ready to go. O'Connor is getting the reader to visualize the Southern culture. The grandmother's purpose of dressing this way is to be recognized as a lady, in case someone saw her dead on the highway. This tells me the grandmother's thoughts of death are shallow. Later in the story, the Misfit says, "There never was a body that gave the undertaker a tip." (qtd, in DiYanni 202) The grandmother's readiness for death is an indication that she does not want to go where there is a prisoner on the loose. However, her read...

My personal experience Essay

This story is from my personal experience where I was involved directly with the central character in this story. This story is about a little girl who had lot of aspirations in life and wanted to make a mark in this world. Though the name doesn’t matter but for the matter of convenience, let us call her Mary. Mary’s only fault, if it was, was getting born to parents who could only afford her education by skipping one meal in a day. Mary was above average and hence scored well in her kindergarten levels. The problem started when she was promoted to 1st standard where the level of difficulty increased for her. Her parents who could not read or write were of little help. In the daily grind of earning, when they could hardly afford the meals and her education, getting a tutor for her was a distant dream. This made the little bud sink as she always wanted to be the best and was ready to work hard as well but the conditions at home and school prevented her from unlocking her potential. On one side while her parents had their own rut to handle, her school teacher was not any considerate. She would hardly teach in the class and yet expect her students to perform the best. Well, her prestige was at stake. Any weak student in the class was a pain for her and she wanted to devise ways and means to expel the student who was not able to score. The first trimester results were declared and as expected Mary flunked in most of the subjects. She was not the worst but she was not above average any more. Mary’s teacher was infuriated with the results of the class, which was not as she wanted. She felt a necessity to teach last 10 rankers a lesson. What else could be better method than to physically torture the tiny tender kids, so that they never forget the lesson the learned teacher was trying to hammer on them. In no time, last 10 rankers were asked to stand outside in the sun which was blazing at the peak summer noon. No prizes for guessing that our Mary was also asked to stand in the scorching heat. The summer sun was too harsh for the slender frame of Mary who could not sustain and passed out on the ground. She was immediately rushed in the shade and nursed. This incidence further aggravated teacher’s indignation. It was difficult for her to believe that kids of Mary’s age can not sustain such punishments. She considered Mary to be faking the whole situation. Teacher remembered the incidence and sought to vindicate it at the right opportunity. It did not take much time for the right opportunity to come in. The Semester exams were going on. Mary was trying her best to prepare for the difficult subjects. Her parents had asked me to take few classes for her as a favor. I agreed and started coaching Mary on the subjects. She was having good grasping power and unique ability to apply the knowledge as soon as acquired. Hence, my effort was quite less in teaching her and the output was beyond my expectation. I started liking to teach her. Mary was working very hard to make up the grades. She was doing well in her exams, she used to tell me. On the day of her last exam, Mary was quietly writing her paper. The paper was easy for her as she was well prepared. The teacher, as vindictive she was, was watching for a slight error from Mary so that she could throw her out of the exam hall. To Mary’s misfortune, the moment arrived. A quick gust of wind flew Mary’s question paper to her fellow students’ desk. As Mary went on to pick her question paper, she was confronted & slapped hard by her teacher who left no stone un-turned in proving that she was cheating. Mary cried, cried and cried but it all went on deaf ears. Fortunately, for Mary, the principal of the school was passing by. She stopped and asked the reason for the commotion. Thankfully, the principal believed Mary and allowed her to complete her exams. This was the last straw for the class teacher to consider Mary her sworn enemy. To rub salt on her wounds, Mary’s result was just excellent in the semester exams. She had topped, though over all she was 3rd ranker but still there were six months to go and Mary hoped that she would be able to regain her original position. And then the fateful day arrived. It was one week, since the school opened and Mary was quite excited to learn the subjects further. She was quick to answer the questions asked in the class and was doing very well. Finally, on that day, the teacher got into an ego clash and asked Mary to explain something which was way beyond Mary’s scope of learning. The teacher, infuriated, threw the duster with full force towards Mary which unfortunately hit Mary directly at her temple. Immediate brain hemorrhage followed resulting in on-the-spot loss of a life which was definitely not meant to be going this way. The teacher was tried in the court but she was released due to lack of evidence and on the ground of accidental but not intended hit. Life is going on usual for me or anyone else in the world, but definitely its’ no more a fair world for me!

High Tech Materials and Designs

High Tech Materials and Designs The industrial revolution ushered in an era of technology growth that has over the years changed according to human needs. Every period in time has had unique problems that people have used technology to solve. All fields that help the optimum functioning and survival of humanity on the planet have been undergoing technological evolutions that in many ways have made life better on earth. Medicine, education, construction, and communication have all been positively affected by technology[1].Advertising We will write a custom essay sample on High Tech Materials and Designs specifically for you for only $16.05 $11/page Learn More The 21st century has is facing serious challenges like no other time in the course of human development. However, the challenges that the world is facing right now come at the backdrop of increased pollution and environmental degradation, global terror, economic crises and humanity crises like war. One of the most dominant problems the world is facing now is environmental degradation and pollution. It is estimated that most world’s natural forests and a good number of animal species would have disappeared by the year 2050 if no action is taken. There is also the problems of increased cost of living, poverty and the threat of global economic collapse. These challenges have necessitated the need for development of designs using new materials that aim to conserve the environment, reduce costs for companies and governments while at the same time improving the standards of living for the planet’s eight billion people. Innovation therefore has become an unavoidable goal and objective in the pursuit of materials that whose design can help address the challenges highlighted above[2]. Current product development dynamics operate in a rapidly changing technological environment. Emphasis has been laid on product complexity or simplicity as well as life cycle. Innovative material concepts are growing rapidly in response to the challenges facing the humanity and to fulfill the new design opportunities that have been created. Material selection also takes into account the durability and reliability aspects that various product designs need. Some aspects including the environment, tenacity of the material, safety, and cost saving aspects, guide designers. The designs with the new improved materials aim at providing maximum benefits to the end users, promote sustainability as well as reducing dependence on the irreplaceable natural resources. Some of these materials are nano-structured materials, smart materials as well as spin off materials mainly used in the aerospace industry and renewable materials that are expected to provide an alternative to materials of fossil origin. This paper will focus on products that have been manufactured out of designs that are made from new materials. The industries that the high tech designed materials fall include aerospace, motor vehicle, building, and con struction.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It’s important to note that the designs discussed here focus on the specific elements of products from the aerospace, auto and building and construction industries. It’s also important to note that the designs are specifically made from new materials or materials that have been modified to serve as new materials. Aerospace and aviation One of the industries that use some of the most advanced technologies today is the aerospace industry. These needs are mainly motivated by the challenges that the consumers are facing in the, market the need include building new aircraft for defense, climate and weather monitoring and space exploration. There is also the need to produce environmental friendly materials that will be used in the manufacture of equipment that produces minimal pollution. Innovation in the industry has l ed to the adoption of high tech ways that improve the current materials besides producing completely new ones. Materials commonly used in the aviation sector include refractory metals, molybdenum, tantalum, tungsten, and rhenium[3]. There are also ceramic materials as well as electronic chemicals and functional materials. These materials have been developed over time. They have undergone transformation and converted to new materials that the aviation industry uses with numerous advantages that address the 21st challenges. The new materials have been able to offer aviation equipment extended life with super alloys of tungsten, molybdenum, tantalum, niobium. In addition, aviation industries have produced new materials and technology using yttrium-stabilized zirconium that has led to efficient fuel consumption for both commercial and aircraft. Though space exploration started in the 1960’s a lot is still to be achieved and space exploration has acquired new importance especially as human beings look up to new places to exploit minerals and dump toxic wastes like nuclear. The discovery of ceramics and its use in outer space travels have proved to be a vital development in aviation and aerospace industry with new materials helping in heat insulation especially on the international space station. Additionally, Boeing the world’s leading plane manufacturer recently unveiled a passenger plane made exclusively out of carbon materials that they believe will make the aircraft lighter and efficient in fuel consumption.Advertising We will write a custom essay sample on High Tech Materials and Designs specifically for you for only $16.05 $11/page Learn More Auto Industry Making lightweight vehicles is a concept that manufacturers of motor vehicles have pursued since the discovery of the motor vehicle. Like in the aerospace industry, lightweight vehicles are efficient in their consumption of fuels, a concern that 21st century environme ntalists and business people share[4]. Changes for instance to the Fuel Economy in the US has forced automakers to research on new materials to design new light weight vehicles whose consumption of fuels is significantly reduced. Experts estimate that vehicles whose weight is reduced by 10% will have their consumption of fuels reduced by 3-7%. Additionally, lightweight vehicles manufactured with lightweight materials have sustained greenhouse gas emissions reductions over the lifecycle of the vehicle. Furthermore, lightweight vehicles have lower noise levels compared to old models. The materials used in the production of lightweight vehicles have been modified over time. Regular steel has been the main material in vehicle production for a long time. However, other materials like high-strength steel, aluminium, and composites have increasingly found use in lightweight vehicle manufacturing especially the 21st century. In the 21st century, magnesium and composites have found greater u se in vehicle manufacturing in the pursuit of lightweight vehicles. Nowadays composites especially carbon fibres make up 50% of the total vehicle volumes. The current vehicle designs involving composites are for cosmetic purposes. Nevertheless, like in the aerospace industry, car-manufacturing companies like BMW and Daimler have started joint ventures aimed at increasing the use of composite materials in structural construction of cars[5]. Already the new MBW Megacity relies heavily on carbon fibres components for structural elements. According to BMW and Daimler, the new partnership on new vehicle manufacturing materials aims to introduce carbon fibre vehicles into the market to address the challenges presented by the existing models. Additionally, industry players are emphasizing on the development of multilateral designs that will help in the production of optimal lightweight vehicle designs.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Construction industry Sustainability is the most talked about and widely held notion that guides human endeavors in the world today. Furthermore, sustainability has environmental, social, and economic dimensions that affect all human life aspects on the planet. The construction industry besides the ones discussed above bears the greatest responsibility in environmental degradation[6]. The choice of materials used in the industry determines the effects the environment bears and if they are friendly or not. The idea behind improving materials used in the construction industry is to improve the efficiency of buildings and improving their capability in recycling and reusability. Many of the buildings that have come up in the past have been refurbished or decommissioned. Construction engineers tend to consider these building a great source of reusable materials that can be salvaged through harvesting. Salvaged materials have become part of the designs of buildings in the 21st century. Th e use of salvaged materials according to environmentalists is one of the most effective ways of conserving natural resources that have widespread economic benefits. Architects and construction engineers are nowadays emphasizing the designing of buildings that facilitate this phenomenon, which provides responsible environmental building designs in the industry. Building designs and construction is now focused on deconstruction rather than demolition. Salvaged material have become so important in the industry that its expected that if the trend catches up with many mainstream building firms, the planet will be saved of millions of hectares of forests by the year 2050. Many buildings have been designed using salvaged materials especially in Canada where forest conservation has given impetus. In the city of Vancouver for instance, the Vancouver Materials Testing Lab and the C.K. Choi and Liu Centre buildings serve to demonstrate the success that is designing buildings with salvaged mate rials. The materials used in the lab were salvaged from demolished warehouse buildings in the city. The main aim of this project was to demonstrate that salvaged materials could be used to achieve multiple environmental. Custom components of the building are made from fabricated materials salvaged from the demolished buildings. Additionally, glazing material used in the building is made from salvaged glass. In this particular project, it’s estimated that the savings that have been made through the use of salvaged materials amount to over $50, 000. That is the monetary side of the savings. When environmental benefits are incorporated, the advantages are even more. However, there needs to be more involvement of technology in the new material designs for benefits to be widely felt. Conclusion There are numerous designs of products and other works that have been achieved by the use of materials specifically adapted to 21st century problems. The above three industries’ prod ucts form some of the needy areas where new designs with new materials are needed. The challenges that face people in this century show little signs of abating despite the technological progress made. Designs using new materials will form one of the most basic approaches to alleviating these challenges. When combined with other cost cutting factors, the new designs using new materials will go along way in helping the long-term environmental sustainability of the planet as well as economic growth. References Ashley, S. Shedding pounds on a magnesium diet. Automotive Engineering International. (2010). pp. 34-36. Brooke, L. A Featherweight Future. Automotive Engineering International. (2009). pp. 24-26. Ichikawa, K. Functionally graded materials in the 21st century: a workshop on trends and Forecasts, Springer. (2002). 56-60. Inns, T. Designing for the 21st Century: Interdisciplinary Methods and Findings:Nd Volume 2 – P 181 Trilling, B. Et al. 21st Century Skills: Learning for L ife in Our Times: Volume 1. (2009). Pp 150-187. Footnotes Ichikawa, K. Functionally graded materials in the 21st century: a workshop on trends and Forecasts, Springer. (2002). pp. 56-60. Trilling, B. Et al. 21st Century Skills: Learning for Life in Our Times: Volume 1. (2009). Pp 150-187. Inns, T. Designing for the 21st Century: Interdisciplinary Methods and Findings: Volume 2 – P 181 Ashley, S. Shedding pounds on a magnesium diet. Automotive Engineering International. (2010), pp. 34-36. Brooke, L. A Featherweight Future. Automotive Engineering International. (2009). pp. 24-26. Ichikawa, K. Functionally graded materials in the 21st century: a workshop on trends and Forecasts, Springer. (2002). 56-60.

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