Pepsi Strategies in 2008 Case Study Example | Topics and Well Written Essays - 500 words

Pepsi Strategies in 2008 - Case Study Example There is also emphasis on the use of television advertising that features mainly celebrities. PepsiCo is intending to conduct some major restructuring operation in 2009 by getting its business segments to achieve efficient concentration in the firm's main operations: Pepsi-cola and Frito-Lay. This would support the company in improving its position in the world of consumer packaged products globally and improve its competitiveness in the market of beverages. Pepsi has been in trial to promote it self by attaching its products to some causes of charitable works. In the World water day 2008, for instance, the company was in the front line in trying to help solve the universal crisis of water shortage. This was done mainly to promote the company's products. It achieved more sales through marketing which was intensively ethical and responsible as well as including the products in charitable activities. It has denoted some amount from its sales to support children all over the world to get access to clean and pure drinking water. The firm's slogan states that if the customer decides to take bottled water, then he or she would be making a major difference. The firm intents to move its water brand to out to over 40,000 merchandisers in other parts.